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Home   •   Archives   •   Spokane Edition   —   Monday, March 18, 2013


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Val Pak adds apartment mailings to their marketing strategy

Now through September, ValPak of the Inland Northwest, the leading direct mail coupon service in the area, will be offering two 'apartment only' zones each month. After identifying over 40,000 consumers living in apartments that meet ValPak's income criteria, ValPak will be rotating 20,000 a month during the evaluation period this year. So advertisers will now be reaching first time ValPak readers each month. Over 10,000 addresses are mailed free as part of consecutive three-month program for first time advertisers.

ValPak mails out offers on food & dining, restaurants, retail stores, automotive, health & beauty, home & garden products, sports & entertainment and much more. For more information, visit call Val Workman, 509-939-1765 or email at val@valpaknw.com.

'New' coffee business opens here

There's a 'new' coffee business in our region...in some of your favorite locations...Caffe Capri is the new brand that replaces some Tullys in Spokane, Hayden and Yakima, serving Caffe D'arte Coffees. Owner Dave Tawny chose the Caffe D'arte brand because it's a long time, small, Italian family roasting company in Seattle. Caffe D'arte was originally started by Mauro Cipolla after he moved to the Northwest from Italy in the 1970's and they've won more taste awards than any other Seattle coffee roaster.

Caffe Capri is located in at Pacific and Cannon in Browne's Addition, 2009 East 29th, Prairie Shopping Center in Hayden and in Yakima.

Spokane Popcorn adds pop! To business meetings and events

Popcorn makes everything fun...even work. Spokane Popcorn is a new business that will deliver 'freshly popped' popcorn to your business or other event and create a popcorn buffet with their more than 10 flavors. Of course they offer butter, caramel and white cheddar...but also nacho cheese, apple cinnamon, ranch, sour cream and onion, bacon-cheddar, chocolate marshmallow and more. These are not sugary, candied popcorns, they're popped to perfection and then dry flavored. You can also find Spokane Popcorn at the Spokane Public Market and Crickets Deli in the Bank of America building in downtown Spokane, where they sell 3- and 6-ounce bags. You can get all the information at spokanepopcorn.com.

2013 Addy Award Winners

Last Friday was a big night for the Spokane advertising business. AAF Spokane held their annual Addy Awards. Over 100 awards were handed out to the best advertising work of the last year, to entrants from around the region. Top honors for this year were given to:
Best of Show - Electronic: Seven2 Interactive - Expedia Beachgoer FaceBook App
Best of Show - Print: DOMA Coffee Roasting Company - Packaging Re-brand
Designer's Chair Award: BHW1 - Visit Spokane Destination Identity
Golden Pixel Award: Seven2 - DKMS Foundation Video

In addition to the awards, AAF Spokane announced the 2013 winners of the Toni M. Robideaux Scholarship Fund, recognizing student achievement and excellence in advertising arts. The winners were:
Gary Bailey, Spokane Falls Community College
Lauren Brandt, North Idaho College
Hannah Shields, North Idaho College
Lilia Zgherea, Spokane Falls Community College

At the Addy Awards, AAF Spokane also recognized the Advertising Professional (Ad Pro) of the Year. For nearly forty years, this award has recognized ad professionals for their contributions to the advertising industry and their position in the Spokane business community. This year's winner is Shawn Davis of Zipline Interactive.

Encore Events' Jennifer Evans to present at Marketing Associates of Spokane

Jennifer Evans of Encore Events & Presentations will present 'Marketing Your Business through Events.' at the Marketing Associates of Spokane April meeting, Thursday, April 11 from 11:30 am to 1:30 pm at The Lincoln Center, 1316 North Lincoln Street.

Jennifer will cover the importance of having a solid event marketing strategy and how companies can grow their brand and their business in exciting and unique ways. Topics include: Making the most of trade shows and conventions, the importance of appreciation events, producing events on a budget and, are events worth it? Show me the ROI!

RSVP per the MAS website www.maspokane.org by Monday, April 8. Lunch will be provided at a cost of $20 for members and $30 for non-members. For more information, contact Kelli Crain at MSI Engineers kelli@msi-engineers.com or 509-624-1050.

Crystal Hooker joins Design Source

Design Source has hired Crystal Hooker as an Interior Designer. Crystal specializes in commercial interiors with a focus on medical facilities and has a BA in Interior Design from Washington State University. Crystal previously worked for an architectural firm in Spokane.

Design Source is a full-service interior design firm providing consulting services to area businesses, contractors and architectural firms for over 25 years. For more information about Crystal or Design Source, visit their website at www.design-source-inc.com.


The local chapter of NAWBO, the National Association of Women Business Owners presents NAWBO U, a series of workshops for small business owners, Monday, March 25, at the Lincoln Center. The curriculum includes 'Marketing: Integrating Methods to Amplify Success' by Billie Gaura, Rainmaker Marketing from 4 to 5:30 pm. And 'Starting Off: Developing & Managing YOU, the Owner' by Alison Zecha, Coach AZ from 6 to 7:30 pm. Register online at nawbonw.org or call Diane Maehl, 509-459-0766 for more information.

Cigar Train opens with Spokane's largest humidor

Cigar Train, a locally owned and operated cigar shop, is now open for business at 1010 W. Rosewood Avenue. Cigar Train will focus on a model of a traditional cigar store with an extensive line of premium cigars and cigar accessories with over 1300 cubic feet of humidified space. Cigar Train's vision is to initiate 'The Next Generation of Cigars in Spokane' The store will be open six days a week, as well as by appointment. Cigar Train will have numerous amenities for its customers including mobile events, monthly specials, humidor storage options, and drop hip and reoccurring shipment options.

Event Rents moves, expands

Event Rents first opened their doors in April 2006 offering the Inland Northwest the finest event and party rentals. Their broad array of services includes tents, tables, chairs, table linen, china/glassware/flatware, stages, dance floors, food and beverage equipment, cooking equipment and trade show services.

Event Rents is moving locations and beginning March 18th, Event Rents will be located at 4020 East Broadway Avenue. Their new location will provide them with about 20,000 square feet of space. The increase in size will accommodate the growth that they have been experiencing over the last 7 years as well as provide them a larger office/showroom in which to meet with customers. Their phone number will remain the same, 509-535-4030 and you can always find them on the web at www.event-rents.com.

Spokane Club 'Charity Bracket Buster' benefits non-profits

Attention Sports Fans and Charities: With all the attention our Zags are getting, interest in NCAA basketball is at its peak in Spokane. The Spokane Club has decided to turn that positive sports momentum into something positive for charitable organizations in our community. The Club is doing that with their Charity Bracket Buster tomorrow, Tuesday, March 19 starting at 5 pm in the iconic Kirtland Cutter Library at the Spokane Club.

Donors and sports fans, now is your chance to put some extra magic in March Madness. The Charity Bracket Buster is simple: select your favorite team in the tournament and if they win, you earn donations to your favorite charity. The Club will be 'auctioning' the field of 64, with each team's winning bidder assigning their team to a charity. All charities must be 501c3s.

If your team makes it to the final four, your chosen charity is a winner. 100% of all proceeds go to the winning charities. So pick your charity, grab your friends and be part of the bidding and game action at the Spokane Club's Charity Bracket Buster on March 19th.

You can reserve a spot at the Charity Bracket Buster by calling 509-838-8511. For more information, contact Kate Spencer via email at kspencer@spokaneclub.org or by calling 509-459-4535.

Top Healthcare Award for Spokane Guilds' School's medical director

Dr. Robert Piston, medical director for the Spokane Guilds' School & Neuromuscular Center (SGS&NMC), received the 'Advocate of the Year' Award from Sacred Heart Children's Hospital at its 'Kids at Heart' luncheon on February 26.

"Our selection committee felt that Dr. Piston qualifies as a true 'unsung' hero," said Susan Stacey, executive director at Sacred Heart Children's Hospital, in a press release. "He's one of those people who simply thinks he's doing his job, when in fact he is dramatically impacting the lives of children in our community, especially those with special needs. Rob has a heartfelt compassion and concern for all the children and families he works with and takes pleasure in being part of their accomplishments. Those of us in the medical community are proud to call him a colleague."

For more information about the SGS&NMC, visit: www.guildschool.org and www.facebook.com/spokaneguildschool.

New owner 'stirs' things up at Stir

The new owner of Stir Eatery & Lounge today is announcing that he's going to stir things up at the popular martini lounge located at 7115 North Division Street.

Since ownership changed hands on Monday, Feb. 11, Stir has gotten a new facelift including a chic atmosphere to better compliment its amazing menu, which now includes lunch beginning at 11 am, and new, signature martinis. One thing that has not changed is Chef Nick Keslar. Chef Nick prides himself on the uniqueness of their smoked meats and house made sauces.

Sure to Stir up your taste buds are the Basil Rangpur gimlet and Lemon Pound Cake martinis newly developed by long-time Spokane mixologist, Robert Dixon. Dixon, a welcome addition to the popular martini bar, has been busy developing an all new martini list that you'll soon want to sip on, maybe during happy hour from 4 to 6 pm.

Along with its amazing menu and drinks, Stir is committed to supporting local businesses including No Li American craft beer, a new and extensive collection of Washington wines, Dry Fly Distillery, and breads by Alpine Bistro & Bakery. This fun eatery and lounge also offers only the best top shelf brands of liquor and many gluten free selections of foods and drinks. Live music now will entertain guests on weekends beginning at 9pm. Visit the website at stirmartini.com, on Facebook at www.facebook.com/StirMartini, or on Twitter at www.twitter.com/StirMartini.

Mattress Firm to Expand to West Coast with Three New Stores in Spokane

Mattress Firm, Inc., one of the nation's largest specialty mattress retailers, today announced the opening of three new locations in Spokane. The new 5,000 square foot stores opening in April, will be the first Mattress Firm stores in Washington state. Spokane locations are 5027 North Division, 4707 E. Sprague Avenue and 9701 N. Newport Hwy.

Mattress Firm features more than 55 different models of mattresses from top manufacturers such as Sealy, Serta and Simmons. Specialty mattress and bedding products incorporating the latest sleep technology are also on display, including pressure relieving mattresses from Tempur-Pedic.

The new stores will be open seven days a week: 10am-8pm Monday-Saturday; 12pm–6pm Sunday. The new locations will also offer the company's Happiness Guarantee, which covers the lowest price and excellent service. Mattress Firm stands behind their happiness guarantee and is committed to making sure their customers sleep happy. Mattress Firm, ranked #7 in Workplace Dynamics' 2012 'National Top 150 Workplaces' Survey, is also seeking to hire 10 full-time employees for the three new stores scheduled to open. For individuals interested in employment opportunities, visit www.mattressfirm.com/careers.

The Business Thought of the Week

"A hunch is creativity trying to tell you something." Frank Capra

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