Despite alternatives, TV viewing is steady

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Despite alternatives, TV viewing is steady

— Television viewers have more choices now than they ever have in terms of entertainment, reaching far beyond television to online shows, video games and tablets. And yet, despite the vast universe of alternatives, TV viewing remains remarkably stable. That's the conclusion of a new report from RPA, the Santa Monica-based agency that writes up an annual midseason television survey based on current and past Nielsen data.

The report finds that TV viewing has been remarkably stable over the past three years, with live-plus-seven-day-DVR-viewership actually rising slightly for broadcast and cable during that span. That would seem to contradict the idea of a 'rapidly changing' TV audience that's been mentioned frequently in the media during that same timespan. The report also notes that the top 25 cable networks were the same as last year for the first time in the report's history, reflecting the greater stability of the medium.

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