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Home   •   Archives   •   Spokane Edition   —   June 1, 2010

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AAF Spokane presents RadicalBrand - The development of Global's new direction

— For years, financial services advertising has been the epitome of 'safe' advertising. The recent Global brand evolution and 'Global Citizen' campaign blasted through that. Enlisting Spokane's artistic and musical community, Global has been one of the most talked about advertising campaigns in the market. Join AAF Spokane this Wednesday, November 6 from 11am to 12pm at The Lincoln Center for a look at radically different advertising and branding.

In this presentation, Daniel Thorpe, president of Boom, and Ed Reese, president of Sixth Man Marketing discuss why the approach was taken, campaign objectives, depth of the brand throughout the Global organization and much more. Cost is $15 for members, $25 for non-members and includes bag lunch catered by The Lincoln Center. To register, visit www.aafspokane.com/11/2013-2014-programs.

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