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Home   •   Archives   •   Spokane Edition   —   June 1, 2010


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Applied Insight launches worldwide campaign

— Applied Insight, LLC announced last week the launch of a new campaign to expand its worldwide inspirational products distribution capacity. The campaign celebrates the lifetime work and legacy of world-renowned artist and author Mary Anne Radmacher, whose work has been featured in publications such as The New Yorker and O Magazine, and on CBS News and CNN. It also signals the launch of Applied Insight's innovative new "Sustain the Inspiration" approach to sustainable practices in the inspirational products and stationery industries.

The campaign, titled "Courage Doesn't Always Roar," is a nod to Radmacher's most famous poem, which is celebrated around the globe and has become a social media standard: "Courage doesn't always roar. Sometimes, courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.'" The campaign marks a new beginning for Radmacher and her exclusive licenser, Applied Insight.

Applied Insight's CEO, Deanna Davis, was introduced to Radmacher's poem, "Live With Intention," at age 16. The poem became Davis's mission statement for life, inspired her first bestselling book ("Living With Intention"), and sparked what would eventually become a world-wide inspirational products distribution center. In addition to Radmacher's work, Applied Insight represents the work of eight other artists and authors from throughout the United States. Applied Insight's mission is to "Inspire the world…one cool thought at a time."

Applied Insight operates the international distribution of their inspirational art, greeting cards, and gift products in Mead, Washington. The company is committed to supporting the local economy by sourcing design services, printing, and binding through local companies such as BCI Creative and Inland Bindery.

Applied Insight products are available through local retailers such as Wonders of the World in the Flour Mill and Emporium at East Hawthorne. Local independent bookseller Auntie's Bookstore also carries a selection of Radmacher's and Davis's books (15 titles in all).

Details about the "Courage Doesn't Always Roar" campaign can be found at: https://www.kickstarter.com/projects/1279672343/courage-doesnt-always-roar.


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