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Coeur d'Alene Casino names new Director of Marketing

Coeur d'Alene Casino has promoted Yvette Matt to Director of Marketing. The new role comes as the property celebrates its 25th anniversary. Matt began her career at Coeur d'Alene Casino after graduating from the University of Idaho with a Bachelor of Science in marketing and finance. Matt climbed through the ranks working her way from box office manager to player development to event manager. In 2012 she transitioned into a leadership role in marketing, contributing her experience and talents as a director. She earned her Masters of Business Administration from University of Phoenix in 2005.

In her new role, Matt will be directing brand strategy, developing and implementing overall marketing strategy including campaigns, events, digital marketing and more.

For more information, visit cdacasino.com.


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