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Home   •   Archives   •   Spokane Edition   —   June 1, 2010

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STCU wins national Diamond Award for outstanding marketing

— It's not just Inland Northwest families who love the seasonal carriage rides sponsored in downtown Spokane and Coeur d'Alene by STCU with community partners. The free rides, and STCU's efforts to promote them, were winners when the Credit Union National Association (CUNA) Marketing and Business Development Council handed out its annual marketing awards this month.

STCU was honored with a total of three Diamond Awards - the highest possible - and two Merit Awards when its marketing efforts were judged against those of other large credit unions (those with at least $1 billion in total assets) nationwide.

STCU won Diamond Awards for:
Its quarterly magazine, OSI.
Its 2010 Visa campaign
Its "My Life, My Money" financial education program for teens

STCU won Merit Awards for:
Its Spokane and Coeur d'Alene carriage rides.
Its redesigned website and online banking platform at stcu.org.

"The Diamond Awards recognize the best of the best in credit union marketing, advertising, and business development," said Anne Legg, council chair and vice president of marketing for Cabrillo Credit Union in San Diego, Calif. "It takes hard work, imagination, and perseverance to be selected as a Diamond Award winner from nearly 1,000 entries."

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