Companies are able to add their logo or other design element within the traditional QR code, customizing them, and have it still translate properly. STUDIO H offers this service to all clients looking for QR codes or looking to add their brand to an existing QR code.

For more information on how to obtain a QR code, or to commission a "QuteR codes" for your business, check out the STUDIO H website at www.smallagencybigideas.com, or contact Kristi Erban at 509-342-9232 for additional information." />
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Home   •   Archives   •   Spokane Edition   —   June 1, 2010

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A cute story. QuteR codes add fashionable form to QR code function

— It seems today that everywhere you look, businesses are adding QR codes to their collateral and advertising endeavors. A QR code, (abbreviated from Quick Response code) is a specific matrix barcode (or two dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The information encoded may be text, URL, or other desired data.

Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed. Originally used for tracking parts in vehicle manufacturing, QR codes now are used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users. QR codes may be used to display text to the user, to add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI), or to compose an e-mail or text message.

QR codes storing addresses and Uniform Resource Locators (URLs) may appear in magazines, on signs, buses, business cards, or almost any collateral or marketing initiative, traditional and social, in which users desire additional information. Prospects with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone's browser.

While the QR code's functionality has increased in popularity, it most certainly isn't winning any beauty pageants. The code consists of black modules arranged in a square pattern on a white background. With the increased use of QR codes across multimedia channels, it was due for a makeover. An avid smart phone user, Hara Allison, Creative Director of STUDIO H Advertising & Design, was enthusiastic about encouraging her clients to use QR codes in their marketing endeavors. However, she found it hard to defend adding an element designed to support the brand that wasn't, well...branded. "It's the designer in me-branding was mandatory...not to mention the fact it just looks better than a black and white square of dots." stated Allison. "That's where we came up with the 'QuteR codes'.

Companies are able to add their logo or other design element within the traditional QR code, customizing them, and have it still translate properly. STUDIO H offers this service to all clients looking for QR codes or looking to add their brand to an existing QR code.

For more information on how to obtain a QR code, or to commission a "QuteR codes" for your business, check out the STUDIO H website at www.smallagencybigideas.com, or contact Kristi Erban at 509-342-9232 for additional information.

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